About Us

I grew up around electrical work. My father was a residential electrician. Many years ago my wife and I moved from Ohio to Florida and after a long break from the trade I took it up again. I worked for a large residential service company operating in Sarasota, Manatee and Charlotte counties. Every single job we did required a permit and inspection. We were not permitted to use aluminum wire, ever. Your work was perfect and up to code or you failed your inspection. When we decided to move back closer to family and purchase a larger plot of land we chose Hillsboro as it was right between our parents homes and the travel time was equal. We love this community and have made many great friends over the years. We live on a farm 6 miles south of town. My wife is a medical provider in Adams county. Doing electrical work in Ohio after being in Florida for 7 years was quite a shock to me. In most places we work there is no building department at all. The first time I walked into a supply house and asked for copper service wire they looked at me like I had a third eye. "Nobody uses copper anymore" was hard to process. Service entrance cables just strapped to a house was a huge no no in Florida yet it's the norm here. It's taken a little time but I've adjusted although I still do everything like I'm expecting to pass an inspection that will most of the time never come unless we are working in the city or out of this county in an area with a building department. 

 I started this business in 2020 because I could see what was happening to the trades. I could see it because when I was in Florida I was a part of it. I'm not sure exactly when it started but at some point large private equity firms began buying up all of the small service companies and forming them into one large behemoth. They saturate the market with advertising. Radio, billboards and television. They buy up all of the internet search results and use review generating programs to boost their reach and push the smaller companies out of the search results all while posing as a "hometown company". The goal of these firms is to completely cover the market so there is very little to no competition. They send all of their staff to sales training instead of code training, dress them up in pretty uniforms, hand them a tablet and form a sales leader board to create a sales competition amongst the staff to sell the most so they get a bonus. The "technicians" as they are called, are all paid on commission and if you don't buy, they don't get paid. The higher they price up your job, the bigger their paycheck. They employ sleazy scare tactics like telling you if you don't pay a ridiculous price for their mediocre work that your home could catch on fire or if you don't pay $500 for their $50 surge protector you could lose all of your appliances. One of the worst things they do is mark up their parts anywhere from 70 - 300%. The tablets they carry are loaded with software designed to up-sell you products that you don't need at costs 3x what a small company might charge. They employ predatory financing that they get a kickback from. You may not be able to afford their outrageous price in one lump sum but hey, you could pay for it over 15 years at 25% interest right?! Not only do you end up paying 3x what the job should cost but you also get to pay for it twice! What a deal! None of this sits right with me and I equate it to theft. It's unethical and they know it. You can prove they know it by asking them what the justification is for charging $600 for an $80 part. The word salad and uncomfortable posture shift you will get in response is all you need to know. 

We charge a reasonable rate for our services that we feel is fair to both the customer and us. We will never show up at your home with a tablet and won't try to sell you anything you don't need. We go through code training, not sales training. We have grown slowly over the years like trade businesses used to do. We work on volume, not outrageously high margins. Currently we have two stocked trucks and it is me and my apprentice, Dalton who is advancing at great pace and learning how to do things the correct way according to the National Electric Code. I've never sent him to sales training and safety is prioritized over prices. Our goal is to bring the trades back to what they once were and we are doing it one customer at a time mostly by word of mouth. Thanks for reading and we hope to work with you soon.